/* ════════════════════════════════════════════════════
   TOKENS
═══════════════════════════════════════════════════════ */
:root{
  --ink:        #121210;
  --ink-soft:   #3a3a36;
  --paper:      #f8f7f3;
  --paper-dim:  #f1efe8;
  --black:      #15140f;
  --black-soft: #1d1c16;
  --line:       rgba(18,18,16,0.1);
  --line-dark:  rgba(248,247,243,0.12);
  --grey:       #8a877d;
  --yellow:     #f3e54f;
  --yellow-deep:#e6d428;
  --white:      #ffffff;

  --display: 'Playfair Display', Georgia, serif;
  --body:    'Inter', -apple-system, sans-serif;

  --container: 1180px;
  --pad: clamp(20px, 5vw, 64px);

  --ease: cubic-bezier(.22,.61,.36,1);
}

*,*::before,*::after{box-sizing:border-box;margin:0;padding:0;}

html{scroll-behavior:smooth;}
@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto;}
  *,*::before,*::after{animation-duration:0.01ms!important;animation-iteration-count:1!important;transition-duration:0.01ms!important;}
}

body{
  font-family:var(--body);
  color:var(--ink);
  background:var(--paper);
  line-height:1.6;
  font-weight:400;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}

a{color:inherit;text-decoration:none;}
ul{list-style:none;}
img{max-width:100%;display:block;}
button{font-family:inherit;cursor:pointer;border:none;background:none;}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;}

h1,h2,h3{font-family:var(--display);font-weight:700;letter-spacing:-0.01em;color:var(--ink);}

/* highlighter signature element */
mark.hl{
  background:none;
  color:inherit;
  position:relative;
  white-space:nowrap;
  padding:0 .06em;
}
mark.hl::before{
  content:"";
  position:absolute;
  left:-2%; right:-2%; bottom:0.06em; top:0.28em;
  background:var(--yellow);
  z-index:-1;
  transform:scaleX(0);
  transform-origin:left;
  border-radius:1px 5px 2px 6px / 3px 2px 4px 2px;
}
.is-visible mark.hl::before,
mark.hl.in-view::before{
  animation:hl-sweep .55s var(--ease) forwards;
}
@keyframes hl-sweep{
  to{transform:scaleX(1);}
}

em.highlight-text{
  font-style:normal;
  position:relative;
  display:inline-block;
}
em.highlight-text::after{
  content:"";
  position:absolute;
  left:-1%; right:-1%; bottom:.05em; height:0.32em;
  background:var(--yellow);
  z-index:-1;
  transform:scaleX(0);
  transform-origin:left;
  animation:hl-sweep .7s var(--ease) .35s forwards;
}

.section-inner{
  max-width:var(--container);
  margin:0 auto;
  padding:clamp(64px,9vw,120px) var(--pad);
}

.section-label{
  font-family:var(--body);
  font-size:.72rem;
  font-weight:600;
  letter-spacing:.16em;
  text-transform:uppercase;
  color:var(--grey);
  margin-bottom:18px;
  display:flex;
  align-items:center;
  gap:10px;
}
.section-label::before{
  content:"";
  width:22px;height:1px;
  background:var(--yellow-deep);
}

.section-intro{
  max-width:640px;
  color:var(--ink-soft);
  font-size:1.05rem;
  margin-top:18px;
  margin-bottom:48px;
}

.sub-heading{
  font-family:var(--display);
  font-size:1.5rem;
  margin:64px 0 28px;
}

/* ════════════════════════════════════════════════════
   SCROLL REVEAL
═══════════════════════════════════════════════════════ */
.fade-up{
  opacity:0;
  transform:translateY(22px);
  transition:opacity .7s var(--ease), transform .7s var(--ease);
}
.fade-up.is-visible{
  opacity:1;
  transform:translateY(0);
}

/* ════════════════════════════════════════════════════
   HEADER / NAV
═══════════════════════════════════════════════════════ */
.site-header{
  position:sticky;
  top:0;
  z-index:100;
  background:rgba(248,247,243,0.86);
  backdrop-filter:blur(10px) saturate(140%);
  -webkit-backdrop-filter:blur(10px) saturate(140%);
  border-bottom:1px solid var(--line);
}
.nav-inner{
  max-width:var(--container);
  margin:0 auto;
  padding:18px var(--pad);
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:24px;
}
.logo-mark{
  font-family:var(--display);
  font-weight:800;
  font-size:1.02rem;
  letter-spacing:-0.01em;
  white-space:nowrap;
  flex:0 0 auto;
}
.nav-links{
  display:flex;
  align-items:center;
  gap:22px;
  flex-wrap:nowrap;
}
.nav-links a{
  font-size:.82rem;
  font-weight:500;
  color:var(--ink-soft);
  position:relative;
  padding-bottom:3px;
  white-space:nowrap;
}
.nav-links a:not(.nav-cta)::after{
  content:"";
  position:absolute;
  left:0; bottom:0;
  width:100%; height:1px;
  background:var(--ink);
  transform:scaleX(0);
  transform-origin:right;
  transition:transform .35s var(--ease);
}
.nav-links a:not(.nav-cta):hover::after{
  transform:scaleX(1);
  transform-origin:left;
}
.nav-links a:not(.nav-cta):hover{color:var(--ink);}
.nav-cta{
  background:var(--ink);
  color:var(--paper)!important;
  padding:10px 20px;
  border-radius:999px;
  font-weight:600!important;
  transition:background .3s var(--ease), transform .3s var(--ease);
}
.nav-cta:hover{
  background:var(--yellow-deep);
  color:var(--ink)!important;
  transform:translateY(-1px);
}
.nav-toggle{display:none;flex-direction:column;gap:5px;width:24px;z-index:101;}
.nav-toggle span{display:block;height:1.5px;background:var(--ink);width:100%;transition:transform .3s var(--ease), opacity .3s var(--ease);}

@media(max-width:980px){
  .nav-links{
    display:flex;
    position:fixed;
    top:0; right:0;
    width:min(78vw,320px);
    height:100vh;
    background:var(--paper);
    flex-direction:column;
    align-items:flex-start;
    justify-content:center;
    gap:28px;
    padding:0 var(--pad);
    transform:translateX(100%);
    transition:transform .4s var(--ease);
    box-shadow:-12px 0 40px rgba(18,18,16,0.08);
  }
  .nav-links.nav-open{transform:translateX(0);}
  .nav-links a{font-size:1.05rem;}
  .nav-cta{margin-top:8px;}
}

/* ════════════════════════════════════════════════════
   HERO
═══════════════════════════════════════════════════════ */
.hero{
  max-width:var(--container);
  margin:0 auto;
  padding:clamp(56px,10vw,108px) var(--pad) clamp(48px,8vw,90px);
}
.hero-eyebrow{
  display:flex;
  gap:10px;
  margin-bottom:28px;
  opacity:0;
  animation:rise .7s var(--ease) .05s forwards;
}
.pill{
  font-size:.72rem;
  font-weight:600;
  letter-spacing:.06em;
  text-transform:uppercase;
  padding:7px 14px;
  border-radius:999px;
  background:var(--ink);
  color:var(--paper);
}
.pill-outline{
  background:transparent;
  border:1px solid var(--line);
  color:var(--ink-soft);
}

h1{
  font-size:clamp(2.4rem, 5.4vw, 4.6rem);
  line-height:1.06;
  max-width:14ch;
  opacity:0;
  animation:rise .8s var(--ease) .12s forwards;
}

.hero-sub{
  max-width:560px;
  font-size:1.15rem;
  color:var(--ink-soft);
  margin-top:28px;
  opacity:0;
  animation:rise .8s var(--ease) .26s forwards;
}

.hero-meta{
  display:flex;
  align-items:center;
  gap:10px;
  margin-top:26px;
  font-size:.85rem;
  color:var(--grey);
  opacity:0;
  animation:rise .8s var(--ease) .36s forwards;
}
.hero-meta strong{color:var(--ink-soft);font-weight:600;}
.dot{opacity:.5;}

@keyframes rise{
  from{opacity:0;transform:translateY(16px);}
  to{opacity:1;transform:translateY(0);}
}

.hero-stats{
  margin-top:64px;
  display:grid;
  grid-template-columns:repeat(4,1fr);
  border-top:1px solid var(--line);
}
.stat-card{
  padding:28px 22px 0 0;
  border-right:1px solid var(--line);
  opacity:0;
  animation:rise .7s var(--ease) forwards;
}
.stat-card:nth-child(1){animation-delay:.45s;}
.stat-card:nth-child(2){animation-delay:.52s;}
.stat-card:nth-child(3){animation-delay:.59s;}
.stat-card:nth-child(4){animation-delay:.66s;padding-right:0;border-right:none;}

.stat-number,.stat-unit{
  font-family:var(--display);
  font-weight:800;
  font-size:2.6rem;
  letter-spacing:-0.02em;
}
.stat-unit{font-size:1.6rem;}
.stat-label{
  display:block;
  font-size:.84rem;
  color:var(--grey);
  margin-top:10px;
  max-width:24ch;
  line-height:1.45;
}

/* ════════════════════════════════════════════════════
   CONTENT SECTION / PROSE
═══════════════════════════════════════════════════════ */
.content-section{border-top:1px solid var(--line);}

h2{
  font-size:clamp(1.9rem, 3.4vw, 2.7rem);
  line-height:1.18;
  max-width:18ch;
}

.prose-columns{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:56px;
  margin-top:40px;
}
.prose-col p{
  color:var(--ink-soft);
  margin-bottom:18px;
  font-size:1rem;
}
.prose-col p:last-child{margin-bottom:0;}

.trigger-grid{
  margin-top:72px;
  display:grid;
  grid-template-columns:repeat(4,1fr);
  gap:1px;
  background:var(--line);
  border:1px solid var(--line);
}
.trigger-item{
  background:var(--paper);
  padding:32px 26px;
  transition:background .35s var(--ease);
}
.trigger-item:hover{background:var(--paper-dim);}
.trigger-icon{
  font-size:1.3rem;
  color:var(--yellow-deep);
  margin-bottom:18px;
}
.trigger-item h3{
  font-size:1.05rem;
  margin-bottom:10px;
}
.trigger-item p{
  font-size:.9rem;
  color:var(--grey);
  line-height:1.55;
}

/* ════════════════════════════════════════════════════
   CHECKLIST
═══════════════════════════════════════════════════════ */
.checklist-section{
  background:var(--black);
  color:var(--paper);
}
.checklist-section h2,
.checklist-section h3{color:var(--paper);}
.checklist-section .section-intro{color:rgba(248,247,243,0.6);}
.checklist-section mark.hl{color:var(--ink);}

.phase-block{
  padding:48px 0;
  border-top:1px solid var(--line-dark);
}
.phase-block:last-child{padding-bottom:0;}

.phase-header{
  display:grid;
  grid-template-columns:90px 1fr;
  gap:0 28px;
  align-items:start;
}
.phase-number{
  font-family:var(--display);
  font-size:2.6rem;
  font-weight:800;
  color:var(--yellow);
  line-height:1;
}
.phase-header h3{
  font-size:1.5rem;
  margin-bottom:8px;
}
.phase-sub{
  color:rgba(248,247,243,0.62);
  font-size:.98rem;
  max-width:64ch;
}
.phase-sub mark.hl{color:var(--ink);}

.checklist-items{
  margin-top:28px;
  margin-left:118px;
  display:grid;
  gap:16px;
  max-width:760px;
}
@media(max-width:860px){
  .checklist-items{margin-left:0;}
}

.check-item{
  display:flex;
  gap:14px;
  align-items:flex-start;
  font-size:.95rem;
  color:rgba(248,247,243,0.78);
  line-height:1.6;
}
.check-item strong{color:var(--paper);font-weight:600;}

.check-box{
  flex:0 0 16px;
  width:16px;height:16px;
  border:1.5px solid rgba(248,247,243,0.35);
  border-radius:3px;
  margin-top:3px;
  position:relative;
  transition:border-color .3s var(--ease), background .3s var(--ease);
}
.check-item:hover .check-box{
  border-color:var(--yellow);
  background:var(--yellow);
}
.check-box::after{
  content:"";
  position:absolute;
  left:4px; top:1px;
  width:4px; height:8px;
  border:solid var(--ink);
  border-width:0 2px 2px 0;
  transform:rotate(45deg) scale(0);
  transition:transform .25s var(--ease);
}
.check-item:hover .check-box::after{transform:rotate(45deg) scale(1);}

.phase-insight{
  margin-top:32px;
  margin-left:118px;
  max-width:680px;
  padding:22px 26px;
  border-left:2px solid var(--yellow);
  background:rgba(243,229,79,0.05);
}
@media(max-width:860px){
  .phase-insight{margin-left:0;}
}
.insight-label{
  display:block;
  font-size:.7rem;
  font-weight:600;
  letter-spacing:.1em;
  text-transform:uppercase;
  color:var(--yellow);
  margin-bottom:8px;
}
.phase-insight p{
  font-size:.92rem;
  color:rgba(248,247,243,0.72);
  line-height:1.6;
}

/* ════════════════════════════════════════════════════
   TRENDS — BARS
═══════════════════════════════════════════════════════ */
.trends-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:36px;
}
.trend-card{padding-top:4px;}

.trend-bar-wrap{
  width:100%;
  height:10px;
  background:var(--paper-dim);
  border-radius:999px;
  overflow:hidden;
  margin-bottom:22px;
  border:1px solid var(--line);
}
.trend-bar{
  position:relative;
  height:100%;
  width:0%;
  background:linear-gradient(90deg, var(--yellow-deep), var(--yellow));
  border-radius:999px;
  transition:width 1.1s var(--ease);
}
.trend-bar.is-filled{ /* width set inline via JS */ }
.trend-pct{
  position:absolute;
  right:0;
  top:-26px;
  font-family:var(--display);
  font-weight:700;
  font-size:.95rem;
  color:var(--ink);
  opacity:0;
  transition:opacity .4s var(--ease) .6s;
}
.trend-bar.is-filled .trend-pct{opacity:1;}

.trend-card h3{
  font-size:1.15rem;
  margin-bottom:10px;
}
.trend-card p{
  font-size:.92rem;
  color:var(--grey);
  line-height:1.6;
}

/* ════════════════════════════════════════════════════
   COMPARISON TABLES
═══════════════════════════════════════════════════════ */
.table-scroll{
  overflow-x:auto;
  border:1px solid var(--line);
  border-radius:6px;
}
.compare-table{
  width:100%;
  border-collapse:collapse;
  min-width:640px;
  background:var(--paper);
}
.compare-table thead th{
  text-align:left;
  font-family:var(--body);
  font-size:.74rem;
  font-weight:600;
  letter-spacing:.08em;
  text-transform:uppercase;
  color:var(--grey);
  padding:18px 22px;
  border-bottom:1px solid var(--line);
  background:var(--paper-dim);
}
.compare-table td{
  padding:18px 22px;
  font-size:.92rem;
  color:var(--ink-soft);
  border-bottom:1px solid var(--line);
}
.compare-table tbody tr:last-child td{border-bottom:none;}
.compare-table tbody tr{transition:background .25s var(--ease);}
.compare-table tbody tr:hover{background:rgba(243,229,79,0.06);}

.col-highlight{
  background:rgba(243,229,79,0.1);
  font-weight:600;
  color:var(--ink);
  position:relative;
}
thead .col-highlight{
  background:var(--ink);
  color:var(--yellow)!important;
}

/* ════════════════════════════════════════════════════
   CLIENTS / TESTIMONIALS
═══════════════════════════════════════════════════════ */
.industry-grid{
  display:flex;
  flex-wrap:wrap;
  gap:10px;
  margin-bottom:52px;
}
.industry-tag{
  font-size:.82rem;
  font-weight:500;
  padding:9px 18px;
  border:1px solid var(--line);
  border-radius:999px;
  color:var(--ink-soft);
  transition:border-color .3s var(--ease), background .3s var(--ease);
}
.industry-tag:hover{
  border-color:var(--yellow-deep);
  background:rgba(243,229,79,0.08);
}

.testimonials-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:1px;
  background:var(--line);
  border:1px solid var(--line);
}
.testimonial-card{
  background:var(--paper);
  padding:32px 28px;
  transition:transform .35s var(--ease), box-shadow .35s var(--ease);
}
.testimonial-card:hover{
  transform:translateY(-4px);
  box-shadow:0 18px 40px -22px rgba(18,18,16,0.25);
  position:relative;
  z-index:2;
}
.stars{
  color:var(--yellow-deep);
  font-size:.85rem;
  letter-spacing:2px;
  margin-bottom:16px;
}
.testimonial-card p{
  font-size:.94rem;
  color:var(--ink-soft);
  line-height:1.65;
  margin-bottom:22px;
}
.testimonial-card mark.hl{color:var(--ink);}
.testimonial-card footer{
  display:flex;
  align-items:center;
  gap:12px;
}
.client-avatar{
  width:38px;height:38px;
  border-radius:50%;
  background:var(--ink);
  color:var(--yellow);
  display:flex;
  align-items:center;
  justify-content:center;
  font-family:var(--display);
  font-weight:700;
  font-size:.8rem;
  flex:0 0 38px;
}
.testimonial-card footer strong{
  display:block;
  font-size:.88rem;
  font-weight:600;
}
.testimonial-card footer span{
  font-size:.78rem;
  color:var(--grey);
}

.results-strip{
  margin-top:64px;
  display:flex;
  align-items:flex-start;
  border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);
  padding:40px 0;
}
.result-item{
  flex:1;
  text-align:center;
  padding:0 16px;
}
.result-number,.result-unit{
  font-family:var(--display);
  font-weight:800;
  font-size:2.4rem;
  color:var(--ink);
}
.result-unit{font-size:1.5rem;}
.result-label{
  display:block;
  font-size:.82rem;
  color:var(--grey);
  margin-top:10px;
  max-width:22ch;
  margin-inline:auto;
  line-height:1.45;
}
.result-divider{
  width:1px;
  align-self:stretch;
  background:var(--line);
}

/* ════════════════════════════════════════════════════
   MISTAKES
═══════════════════════════════════════════════════════ */
.mistakes-section{
  background:var(--paper-dim);
  border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);
}
.mistakes-grid{
  margin-top:48px;
  display:grid;
  grid-template-columns:repeat(5,1fr);
  gap:0;
}
.mistake-item{
  padding:8px 22px 8px 0;
  border-left:1px solid var(--line);
  padding-left:22px;
}
.mistake-item:first-child{border-left:none;padding-left:0;}
.mistake-num{
  display:block;
  font-family:var(--display);
  font-weight:800;
  font-size:1.3rem;
  color:var(--yellow-deep);
  margin-bottom:14px;
}
.mistake-item h3{
  font-size:1rem;
  margin-bottom:10px;
  line-height:1.3;
}
.mistake-item p{
  font-size:.85rem;
  color:var(--grey);
  line-height:1.55;
}

/* ════════════════════════════════════════════════════
   WHY SECTION
═══════════════════════════════════════════════════════ */
.why-grid{
  margin-top:56px;
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:44px 36px;
}
.why-icon{
  display:inline-block;
  font-size:1.4rem;
  color:var(--yellow-deep);
  margin-bottom:18px;
}
.why-item h3{
  font-size:1.12rem;
  margin-bottom:10px;
}
.why-item p{
  font-size:.92rem;
  color:var(--grey);
  line-height:1.6;
}

/* ════════════════════════════════════════════════════
   CONTACT
═══════════════════════════════════════════════════════ */
.contact-section{
  background:var(--black);
  color:var(--paper);
}
.contact-inner{
  display:grid;
  grid-template-columns:1fr 1.05fr;
  gap:64px;
  align-items:start;
}
.contact-section h2{color:var(--paper);max-width:none;}
.contact-section mark.hl{color:var(--ink);}
.contact-copy p{
  color:rgba(248,247,243,0.66);
  margin-top:20px;
  font-size:1rem;
  line-height:1.65;
  max-width:46ch;
}
.contact-copy p strong{color:var(--paper);}

.contact-details{
  margin-top:36px;
  display:grid;
  gap:14px;
}
.contact-details li{
  display:flex;
  align-items:center;
  gap:12px;
  font-size:.94rem;
  color:rgba(248,247,243,0.78);
}
.contact-details a:hover{color:var(--yellow);}
.contact-details span{color:var(--yellow);}

.contact-form-wrap{
  background:var(--black-soft);
  border:1px solid var(--line-dark);
  border-radius:10px;
  padding:36px;
}
.form-row{margin-bottom:20px;}
.form-row label{
  display:block;
  font-size:.78rem;
  font-weight:600;
  letter-spacing:.04em;
  text-transform:uppercase;
  color:rgba(248,247,243,0.5);
  margin-bottom:9px;
}
.form-row input,
.form-row select,
.form-row textarea{
  width:100%;
  background:transparent;
  border:1px solid var(--line-dark);
  border-radius:5px;
  padding:13px 14px;
  color:var(--paper);
  font-family:var(--body);
  font-size:.92rem;
  transition:border-color .3s var(--ease), background .3s var(--ease);
}
.form-row textarea{resize:vertical;min-height:90px;}
.form-row input::placeholder,
.form-row textarea::placeholder{color:rgba(248,247,243,0.32);}
.form-row input:focus,
.form-row select:focus,
.form-row textarea:focus{
  outline:none;
  border-color:var(--yellow);
  background:rgba(243,229,79,0.04);
}
.form-row select{
  color:var(--paper);
  appearance:none;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8'%3E%3Cpath d='M1 1l5 5 5-5' stroke='%23f3e54f' stroke-width='1.5' fill='none'/%3E%3C/svg%3E");
  background-repeat:no-repeat;
  background-position:right 14px center;
}
.form-row select option{color:var(--ink);}

.btn-primary{
  width:100%;
  background:var(--yellow);
  color:var(--ink);
  font-weight:700;
  font-size:.96rem;
  padding:16px 22px;
  border-radius:6px;
  display:flex;
  align-items:center;
  justify-content:center;
  gap:10px;
  margin-top:6px;
  transition:background .3s var(--ease), transform .3s var(--ease);
}
.btn-primary:hover{
  background:var(--white);
  transform:translateY(-2px);
}
.btn-arrow{transition:transform .3s var(--ease);}
.btn-primary:hover .btn-arrow{transform:translateX(4px);}

.form-note{
  text-align:center;
  font-size:.78rem;
  color:rgba(248,247,243,0.4);
  margin-top:16px;
}

/* form success state */
.contact-form.submitted .form-row,
.contact-form.submitted .btn-primary{display:none;}
.form-success{
  display:none;
  text-align:center;
  padding:28px 0;
}
.contact-form.submitted + .form-success,
.contact-form.submitted .form-success{display:block;}
.form-success-icon{
  width:48px;height:48px;
  border-radius:50%;
  background:var(--yellow);
  color:var(--ink);
  display:flex;
  align-items:center;
  justify-content:center;
  margin:0 auto 18px;
  font-size:1.3rem;
  font-weight:700;
}
.form-success h3{color:var(--paper);font-size:1.2rem;margin-bottom:8px;}
.form-success p{color:rgba(248,247,243,0.6);font-size:.9rem;}

/* ════════════════════════════════════════════════════
   FOOTER
═══════════════════════════════════════════════════════ */
.site-footer{
  background:var(--black);
  color:rgba(248,247,243,0.7);
  border-top:1px solid var(--line-dark);
}
.footer-inner{
  max-width:var(--container);
  margin:0 auto;
  padding:64px var(--pad) 40px;
  display:grid;
  grid-template-columns:1.2fr 2fr;
  gap:48px;
}
.footer-brand .logo-mark{color:var(--paper);}
.footer-brand p{
  font-size:.86rem;
  margin-top:16px;
  max-width:32ch;
  line-height:1.6;
  color:rgba(248,247,243,0.5);
}
.footer-copy{margin-top:24px!important;font-size:.78rem!important;color:rgba(248,247,243,0.32)!important;}

.footer-nav{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:24px;
}
.footer-col{display:flex;flex-direction:column;gap:12px;}
.footer-col-head{
  font-size:.74rem;
  font-weight:600;
  letter-spacing:.08em;
  text-transform:uppercase;
  color:rgba(248,247,243,0.4);
  margin-bottom:4px;
}
.footer-col a{
  font-size:.86rem;
  color:rgba(248,247,243,0.7);
  transition:color .25s var(--ease);
}
.footer-col a:hover{color:var(--yellow);}

/* ════════════════════════════════════════════════════
   RESPONSIVE
═══════════════════════════════════════════════════════ */
@media(max-width:980px){
  .nav-toggle{display:flex;}
  .hero-stats{grid-template-columns:repeat(2,1fr);row-gap:32px;}
  .stat-card:nth-child(odd){border-right:1px solid var(--line);}
  .stat-card:nth-child(even){border-right:none;}
  .prose-columns{grid-template-columns:1fr;gap:24px;}
  .trigger-grid{grid-template-columns:repeat(2,1fr);}
  .trends-grid{grid-template-columns:repeat(2,1fr);}
  .testimonials-grid{grid-template-columns:repeat(2,1fr);}
  .mistakes-grid{grid-template-columns:repeat(2,1fr);}
  .mistake-item{border-left:none!important;padding-left:0!important;border-top:1px solid var(--line);padding-top:24px;}
  .mistake-item:nth-child(odd){padding-right:22px;}
  .why-grid{grid-template-columns:repeat(2,1fr);}
  .contact-inner{grid-template-columns:1fr;}
  .footer-inner{grid-template-columns:1fr;}
  .footer-nav{grid-template-columns:repeat(3,1fr);}
  .phase-header{grid-template-columns:60px 1fr;}
  .checklist-items,.phase-insight{margin-left:0;}
}

@media(max-width:620px){
  .hero-stats{grid-template-columns:1fr;}
  .stat-card{border-right:none!important;border-bottom:1px solid var(--line);padding-bottom:24px;}
  .trigger-grid{grid-template-columns:1fr;}
  .trends-grid{grid-template-columns:1fr;}
  .testimonials-grid{grid-template-columns:1fr;}
  .mistakes-grid{grid-template-columns:1fr;}
  .mistake-item{padding-right:0!important;}
  .why-grid{grid-template-columns:1fr;}
  .results-strip{flex-wrap:wrap;gap:28px 0;}
  .result-item{flex:1 1 45%;}
  .result-divider{display:none;}
  .footer-nav{grid-template-columns:1fr 1fr;}
  .contact-form-wrap{padding:24px;}
}